Interviews

When you need in-depth information from important clients, consumers, members, or constituents, you want interviews performed by a skilled moderator.

FOCUS's interview team will:

Prepare a goal sheet to target key areas of discussion in advance.
Create a list of questions.
Ensure that the respondent has access to background information and questions before the interview.
Create a positive rapport with the respondent.
Moderate a complete interview.
Prepare a written report and/or transcript of all interview results.
Summarize key points.

Interviews can be conducted in person, by phone, or online.

As with all FOCUS research products, interview results can be integrated into advertising copy or research reports.

Visit our FOCUS research methods page for an overview of all the research options we can provide.